Tourism index of Kazakhstan's regions: places, demand and protected areas
An open formula combines 200 places, search demand and 39 major protected areas across 17 regions and 3 cities. Almaty Region scores 99.7 out of 100 and stays first in every version of the calculation.
Verified: 2026-11

This tourism index of Kazakhstan’s regions answers a narrow question: where do listed places, search demand and major protected areas coincide? Almaty Region scores 99.7 out of 100, while West Kazakhstan scores 24. It is not a measure of quality, services or safety. If you are mapping a trip, read it as a guide to where you will find the most options in one area.
Calculated from the 200-place list, Ubersuggest (28 Oct 2026) and Resolution No. 593
The ranking: 17 regions and 3 cities
The last column shows how far a region moves across five versions of the formula. The top three never leave the top five. Below them the spread varies, from a fixed 10th place for Pavlodar to 4–16 for North Kazakhstan.
| # | Region | Places on the list | Demand, monthly | Protected areas: main (all) | Index | Rank range across 5 versions |
|---|---|---|---|---|---|---|
| 1 | Almaty Region | 36 | 54,180 | 6 (12) | 99.7 | 1 |
| 2 | Turkistan Region | 20 | 22,670 | 3 (8) | 65.5 | 2–3 |
| 3 | Akmola Region | 11 | 22,090 | 4 (15) | 62.7 | 2–5 |
| 4 | Zhetysu Region | 16 | 26,180 | 3 (8) | 62.3 | 3–6 |
| 5 | East Kazakhstan Region | 14 | 15,330 | 3 (10) | 58.8 | 5–6 |
| 6 | Mangystau Region | 19 | 16,950 | 2 (5) | 58.2 | 6–7 |
| 7 | Almaty city | 15 | 60,680 | 1 (2) | 52.8 | 2–9 |
| 8 | Karaganda Region | 8 | 5,180 | 3 (9) | 50 | 7–9 |
| 9 | Abai Region | 8 | 3,810 | 3 (3) | 49 | 8–13 |
| 10 | Pavlodar Region | 6 | 12,020 | 2 (5) | 45.1 | 10 |
| 11 | Kyzylorda Region | 5 | 17,070 | 1 (3) | 39.7 | 11–13 |
| 12 | Zhambyl Region | 9 | 4,080 | 1 (4) | 39.1 | 11–12 |
| 13 | North Kazakhstan Region | 5 | 4,670 | 1 (17) | 35.8 | 4–16 |
| 14 | Kostanay Region | 3 | 920 | 2 (5) | 34.5 | 13–18 |
| 15 | Astana city | 7 | 8,010 | 0 (1) | 33.7 | 14–19 |
| 16 | Atyrau Region | 3 | 2,320 | 1 (2) | 31.8 | 11–17 |
| 17 | Aktobe Region | 4 | 670 | 1 (2) | 29 | 15–20 |
| 18 | Ulytau Region | 3 | 650 | 1 (5) | 27.9 | 16–19 |
| 19 | Shymkent city | 4 | 2,710 | 0 (0) | 27.6 | 19–20 |
| 20 | West Kazakhstan Region | 4 | 130 | 1 (5) | 24 | 15–20 |
Demand excludes queries with a second meaning. The figure in brackets counts all protected areas in Resolution No. 593, including sanctuaries, botanical gardens and natural monuments.

The formula, in full
Each region gets three inputs:
- P is the number of places on our list of 200;
- D is the sum of average monthly Russian-language searches for those places, without ambiguous queries;
- O is the number of strict reserves, national parks and rezervats of republican significance.
Index = 100 × (P ÷ Pmax + log(1 + D) ÷ log(1 + Dmax) + O ÷ Omax) ÷ 3.
The maximums are 36 places, 60,680 searches and 6 areas. The logarithm stops one famous query from deciding everything: without it Almaty city comes second. Weights are equal because we have no grounds to rate one input above another. An area spanning two regions counts in each, which is why the regional total is 39.
What happens when you change the formula
We recalculated in four other ways: with all queries including ambiguous ones, with all 114 listed protected areas, without the logarithm, and with a geometric mean. First place never changes. Almaty, Turkistan and Akmola regions stay in the top five every time.
North Kazakhstan moves most: 13th in the base version, 4th if all protected areas count. That is arithmetic: 17 areas are listed for it, and more than half are small natural monuments, which is why the base version leaves them out. Atyrau rises to 11th if the query “акжайык”, 49,500, stays in, and West Kazakhstan to 15th if “сайгаки” stays in.
What it shows and what it misses
The three major cities need separate reading. Astana and Shymkent have no reserve, national park or rezervat, and Almaty has one. Part of this index is about nature, so compare cities mainly with each other.
Our editors chose the 200 places, so the index inherits that list’s biases: where the list is more detailed, P is higher. Search demand is not visitor numbers. Resolution No. 593 covers areas of republican significance, not local ones. Demand was exported from Ubersuggest on 28 October 2026.
For journalists: how to cite it
Safe wording: “In the charyn.kz index, built from the number of listed places, search demand and protected areas, the region ranks Nth of 20 (November 2026). The index does not rate the quality of tourism.” Avoid “the most touristic region” without that caveat.
Regional media can compare neighbours and see which of the three inputs holds a region back. Bloggers can use the table to find regions with several places close together.
Related pages
- Top 200 places by search demand: the rows behind the index.
- Compare Kazakhstan’s national parks.
- Visitor statistics.
- Open data: the protected-area list and fees as files.
Frequently asked questions
Which region of Kazakhstan has the most for tourists?
What is the difference between Almaty and Almaty Region?
Does a low score mean a region has nothing to see?
How is the index calculated?
Sources
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